Offline Marketing Still Works – Here’s Why!
Remember more traditional forms of offline marketing, before everything went digital? We’re talking leaflets, branded items, in-person networking… all marketing techniques that were the norm back in the day, before businesses took their brands are almost entirely online.
Yet in recent years, there has been a slight pushback against being solely online as businesses seek to reconnect with their audience offline. We’re finding that more clients are asking us to create leaflets, printable branded documents, and posters as our clients to strengthen their business through networking events, trade shows and exhibitions, and even through the letterbox!
So, if you’re also feeling the pull to invest in some offline marketing techniques to complement your digital strategy, read on…
🟢 Leaflets/Flyers
Unlike digital adverts which can be scrolled past, leaflets/flyers force the customer to take notice of what is physically in their hands. Include all the most important information about your business (name, logo, contact details, services/products, and prices) so the customer doesn’t have to search elsewhere for that information. And make sure to make them fun, colourful and engaging – otherwise that leaflet will likely find its way swiftly to the bin!
🟢 Networking Events
Attending networking events provides the perfect opportunity to talk about your business and for others to learn how your services can help them. To get started, find networking groups or events in your industry and make the effort to go. Focus on listening to other business owners, as well as sharing your own information – networking is a two-way street! After the event, stay connected and follow up with anyone you can see building a strong partnership with.
🟢 Posters
Posters in locations where your target audience would gather (shops, cafés, or office building lobbies) allow people in your local area to learn about your business without the overload of information that being online brings. Keep your poster clean and simple, with a clear message that can be read from a distance. Don’t overload your poster with too much colour as this can be confusing to the eye. Making it eye-catching is the ultimate goal!
🟢 Branded Items
Sending customised merchandise is a smart way to put yourself at the forefront of people’s minds. Make sure to keep on brand with colours, and include your business name, logo and contact details. If the recipient likes it or finds it useful, they will keep it. And whenever they look at it, they will think of your business – and hopefully get in touch! Alongside your gift, include a small, personalised card to really make an impact and let them know that you genuinely appreciate them.
Key Takeaways…
The resurgence of offline strategies demonstrates their enduring power – so don’t underestimate their place in your marketing strategy! Offline marketing techniques offer opportunities to connect in a more real and tangible way with potential clients, leaving a lasting impression on them and building trust between you.
By integrating offline marketing techniques into a marketing strategy, businesses can broaden their reach, build trust, and strengthen their brand presence!